2009 Aster Award
For Immediate Release
Campbell County Health nationally recognized in 2009 Aster Awards Program
for excellence in medical marketing.
Honored for advertising excellence in the 2009 Aster Awards, Campbell County
Health received GOLD recognition in this year’s competition.
The Aster Awards, one of the largest competitions of its kind, is hosted
by Marketing Healthcare Today and Creative Images, Inc. This elite national
program recognizes outstanding healthcare professionals for excellence
in their advertising/marketing efforts.
The 2009 Aster Awards consisted of approximately 3,000 entries from across
America. Participant’s entries competed against similar-sized organizations
in their category. Entries must score at least in the top 85% to receive
an award. Judging criteria includes creativity, layout and design, functionality,
message effectiveness, production quality and overall appeal.
“Campbell County Health is among the top in the nation for healthcare
advertising expertise… specifically scoring in the top 5 percent.
It was an honor to have Campbell County Memorial Hospital participate
in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards Program
Coordinator. “They exceeded the judges’ expectations.”
“I am proud to accept this award on behalf of the Community Relations
Department,” said CEO Bob Morasko. “The calendar project that
received such recognition helps keep our message in front of the community
365 days a year.”
Entries in the Aster Awards were judged by a diverse panel of healthcare
marketing experts. All winners are posted on the Aster Awards’ website
(www.AsterAwards.com), as well as published in Marketing Healthcare Today,
a national healthcare marketing magazine.
Best of Show – Only 1 issued in 2009
Judges Choice – Score of 100% (only 10 issued in 2009)
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)