Results from the 2017 Community Perception Survey are in
- Posted On:
- Written By: Karen Clarke
Results from the latest community perception survey show that satisfaction rates and positive perception of CCH have stayed fairly consistent from the last time the survey was performed in 2015.
This year’s survey was completed by 551 people from March 15-April 15 2017, with statistically valid results, plus or minus 5 percent. The survey was conducted by marketing consulting firm Jet Marketing.
The results showed a slight decrease in public perception, a slight increase in overall satisfaction, increase in awareness of services and a slight decrease in people leaving town for healthcare services.
Key services that have been the focus of recent marketing efforts showed increases in awareness:
- Oncology/Cancer care up 6% to 79% awareness
- Cardiology up 5% to 84% awareness
- Maternal Child services up 5% to 81% awareness
- Kid Clinic up 5% to 67% awareness
There was a substantial increase in social media as a preferred method to receive communication about healthcare services. Direct mail, email and internet were rated at about the same level of preference as the previous survey.
The Campbell County Memorial Hospital Emergency Department and Campbell County Medical Group Walk-in Clinic were common themes in the open-ended question portion of the survey, as they have been in prior years, with more negative comments than positive. The most notable change was a marked increase in negative comments on billing issues.
Recommendations included continuing to use patient and employee stories to communicate about healthcare experiences, and explore marketing opportunities using new digital platforms.
Report
The 2017 Community Perception Survey report can be downloaded below.
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www.cchwyo.org/documents/Community-Relations/CCH-Public-Perception-Report-2017.pdf