GILLETTE, WY – Campbell County residents who listen to Basin Radio
Network channels will soon be hearing radio ads that talk about suicide.
The "Life is Beautiful. Suicide is Preventable." campaign was
Basin Radio Network,
Campbell County Health,
Campbell County School District,
Campbell County Suicide Prevention Coalition (CCSPC), and
The Mattie Project after recognizing a need in the community.
Wyoming has steadily ranked No. 1 in the nation for deaths by suicide.
However, at the end of June 2013, Campbell County has had 12 deaths by
suicide this year—compared to 12 deaths by suicide for all of 2012,
according to the CCSPC. An overwhelming statistic that the "Life
is Beautiful. Suicide is Preventable." campaign aims to reduce.
The organizations that developed the campaign "believe it's time
for change in our community." The campaign spurs conversation about
- providing the tools to recognize the signs of suicide in the people around them,
- educating about the resources available to help loved ones, or themselves,
receive help, and
- promoting awareness of the effects suicide has in the community and state.
Basin Radio Network has pledged to air five, 60-second commercials per
day from 6 am to midnight on each of the five stations—KGWY-FM;
KAML-FM; KDDV-FM; KLED-FM; and KIML-AM—for the next year. Well-known
citizens such as Rep. Gregg Blikre, Gillette Police Department Lieutenant
Chuck Deaton, CCMH CEO Andy Fitzgerald and Mayor Tom Murphy have lent
their voices to record some of the messages. Ads featuring different messages
and voices will run each quarter.
"Suicide is a community health problem that affects people of all
ages. We applaud the creation of this public awareness campaign,"
said Andy Fitzgerald, CEO. "We're committing resources to help
with this effort to ultimately make a positive change in the number of
suicides in Campbell County.
Sponsors for the first quarter's ads include Basin Radio Network, Campbell
County Health Behavioral Health Services, Campbell County Suicide Prevention
Coalition (CCSPC), and the Mattie Project. There are other sponsor openings
available for the remaining quarters—contact Basin Radio Network
at 686-2242 for information.
For more information about learning to recognize the signs of suicide, visit
www.ccmh.net/preventsuicide. If you or someone you know is in crisis, call 1-800-273-TALK (8255).
This line is open 24 hours a day, seven days a week.
Manager Community Relations